What makes 80-20 effective

Section B: How 80-20 Pulled Off Two Stunning Political Successes

The table in Section A gives only a skeletal description of 80-20’s effectiveness. This is the section that you must read.

Here we document for you in detail how 80-20 accomplished two of the more significant political operations – the second and the fourth in the table.

1. How 80-20 single-handedly forced a political TV ad that fanned the fear of “yellow peril” off the air in one day.
   • Exhibits Ia, Ib
2. How 80-20 helped induce the Bush Administration to make its two APA Cabinet appointments.
   • Exhibits IIa, IIb, IIc

• Exhibits appended to above sections: Ia, Ib, IIa, IIb, IIc